Print Design

NEWSLETTERS

In 2022, we launched a full redesign of our newsletters. We have content aimed at our professional partners as well as donor families, so we combined three partner newsletters into one and softened the overall look and feel of our donor family newsletter. I researched all aspects of the redesign, including how to color code for different audiences, keeping headline styles consistent for both newsletters, incorporating the same fonts, and more. I produce both print and email versions of both newsletters, and each is sent quarterly.

CALENDARS

Each year, Midwest Transplant Network produces a calendar featuring donor families, recipients, and/or living donors and their stories. My involvement includes includes art direction/developing numerous concepts, presenting mockups and briefs to executive team, scheduling photographer, assisting with selection and schedule coordination of 12 families for shoots, proofreading, managing the print process and more.

"TOGETHER, WE SAVE MORE LIVES" CAMPAIGN

This campaign was part of Midwest Transplant Network's attempt to increase awareness of the importance of organ, eye and tissue donation among all races and ethnicities. We featured photos of donor heroes paired with impactful quotes from their loved ones. This campaign was implemented across multiple platforms including digital signage ads in select hospitals, gas pump toppers, interior and exterior bus ads, social media posts, and more.

"IMAGINE A DAY WITHOUT WATER" CAMPAIGN

Each year in October, water utilities around the country stress the importance of water - or lack thereof. Our team collaborated to come up with ways to display all of the conveniences we may take for granted and partnered with local businesses to help spread that message.

BILL INSERTS

Each month, KC Water had the opportunity to design and include a bill insert to highlight a different aspect of our own or the City's services.